Source post URL on every link
Paste the Instagram, TikTok, Facebook, Pinterest, or other post URL when you create or edit a smart short link.
Social post attribution
Know which social posts actually drive clicks.
Attach the post URL when you create a smart short link. Incentise groups every link by source post so you can compare Reels, Stories, carousels, and campaigns in one Social Posts view.
Social post
Summer drop — TikTok Reel
tiktok.com/@brand/video/…
1,284
clicks
3 links5 destinations412 destination clicks
Same post URL on every link — one rollup for the whole campaign.
The attribution gap
Clicks without context hide your best content.
Merchants publish constantly, but platform analytics rarely connect a specific post to the product links inside it. Source post tracking closes that loop at the link level.
- You post the same product across Reels, Stories, and feed — but only see total link clicks, not which post worked.
- Multiple short links per campaign live in different dashboards with no shared “post” view.
- You cannot justify creative spend without knowing which content actually moved customers to click buy.
How it works
One field on the link. A dedicated view for every post.
Add a Source Post URL in the link builder or editor. Links that share the same URL appear together in Social Posts with rolled-up click metrics.
Automatic post favicons
Incentise stores a favicon for the post URL so your Social Posts list is easy to scan at a glance.
Multiple links per post
Attach several product links to the same source post — stats roll up so you see total impact for that content.
Destination-aware totals
See how many buying paths are tied to each post and how many destination clicks those links generated.
Click rollups per post
Total clicks, unique clicks, and destination clicks aggregated across every link sharing the same post URL.
Searchable post catalog
Find a campaign post quickly by searching the source URL from your Social Posts dashboard.
Works with any platform
Paste the public URL of the post — not the short link.
Use the canonical post, reel, or video URL from the network where you published. Incentise uses it for grouping and favicon display only.
InstagramTikTokFacebookPinterestYouTubeX / Twitter
Workflow
From post URL to post-level insights in four steps.
01
Create a link with a post URL
Add your product short link and paste the social post where you plan to share it.
02
Publish from that post
Use your short links in the caption, bio, story sticker, or comment — buyers click as usual.
03
Open Social Posts
Incentise groups links by source post URL so you review performance post by post, not link by link.
04
Compare what converts
See which reels, carousels, or stories drove the most clicks and destination interest.
Social Posts dashboard
Every metric rolls up to the post that created demand.
For each source post URL you will see how many links point to it, how many destinations those links include, and — on Starter plans and above — total clicks, unique clicks, and destination clicks.
Free plans can add source post URLs and build links. Click totals unlock on Starter so you can compare post performance with real numbers.
Links attached
3 links
Product, bundle, and WhatsApp paths from one TikTok
Total clicks
1,284
All short links tied to this post URL
Destination clicks
412
Buyers who chose a specific checkout path
Example metrics — your dashboard shows live data from linked short URLs.
Use cases
When post-level tracking changes how you create content.
- Compare two Instagram Reels for the same SKU to see which hook drives more clicks.
- Track a TikTok live recap post separately from the in-feed product video.
- Roll up three product links shared in one Facebook carousel post.
- Prove to your team which Pinterest pin deserves paid promotion budget.
- Audit older posts still sending traffic via bio or comment links months later.
Stop guessing which post earned the click.
Add source post URLs to your smart links, then open Social Posts to see which content drives customers toward checkout.