Instant redirect
Single destination
When a link has one buying path, customers go straight to checkout or chat. Clicks are recorded before the redirect — no extra step.
Destination routing
Let buyers choose where they purchase — from one link.
Merchants sell on websites, marketplaces, and chat. Multi-destination routing sends every customer to the checkout path they prefer while you keep a single short URL in your social content.
Customer sees
Choose a destination
Summer sandal — limited restock
Website checkout
store.example.com/checkout
Shopee
shopee.co.id/product/…
Chat for size & payment
Each tap records which destination customers prefer.
The merchant problem
Your customers do not all buy in the same place.
Social posts create demand, but checkout happens on your site, a marketplace app, or over WhatsApp. Scattering multiple URLs in one caption confuses buyers and hides which channel actually converts.
- Posting separate links for Shopee, your website, and WhatsApp clutters captions and splits traffic.
- Bio tools often allow only one URL, forcing you to pick a single channel per product.
- You cannot tell whether buyers prefer marketplace checkout or your own store without destination-level data.
How routing works
One link adapts to how many destinations you attach.
Incentise handles the buyer journey automatically. You configure destinations in the link editor; the public short link does the rest.
Branded picker page
Multiple destinations
When you attach two or more paths, customers see a clean “Choose a destination” screen with display names and favicons, then pick where to buy.
Built for merchants
Configure once. Route everywhere you sell.
Unlimited paths per link
Combine your store checkout, marketplace listings, and WhatsApp on the same short URL you share in social posts.
Named buying options
Label each path — “Website checkout”, “Shopee”, “Ask on WhatsApp” — so buyers understand the choice before they tap.
Favicon previews
Destination favicons appear on the picker and in your dashboard so links are easy to scan at a glance.
Reusable destination library
Search and reuse URLs you have saved before instead of re-pasting the same product links every campaign.
Automatic vs guided routing
Incentise detects how many destinations are attached and routes buyers the right way without extra configuration.
Per-destination clicks
See which checkout, marketplace, or chat option wins — filter link analytics by destination on paid plans.
Where you can send buyers
Mix channels on the same product link.
There is no fixed template — attach any HTTPS destination your buyers already use.
Your website
Direct-to-checkout, product pages, or custom landing URLs you control.
Marketplaces
TikTok Shop, Ebay, Amazon, and other storefronts where you already list products.
WhatsApp & chat
Let buyers ask about size, stock, or payment before they complete the order.
Workflow
Set up multi-destination routing in four steps.
01
Create a smart short link
Start from any product or campaign URL and give it a title customers will recognize.
02
Add every buying path
Attach website, marketplace, and chat destinations with clear display names for each option.
03
Share one URL in social
Use the same short link in captions, stories, bio, and ads — buyers choose their preferred channel.
04
Compare destination performance
Review total clicks and destination-level breakdowns to double down on what converts.
Analytics that matter
Learn which checkout path customers actually choose.
Total clicks tell you interest; destination clicks tell you intent. On links with multiple paths, filter performance by destination and compare breakdowns in your dashboard.
See plans with full analyticsWebsite checkout62%
Shopee28%
WhatsApp10%
Illustrative breakdown — your dashboard shows live destination clicks.
Use cases
When multi-destination routing pays off.
- Indonesia merchants routing the same product to Ebay, TikTok Shop, and WhatsApp from one TikTok link.
- Cross-border sellers offering Amazon and their DTC site without changing the short code in every post.
- Flash sales where website stock is limited but marketplace inventory is still available.
- Creators who want chat for sizing questions alongside a one-tap marketplace buy button.
- Campaigns that reuse saved destination URLs when the next SKU launches.
Stop choosing one channel per post.
Create a smart short link, attach every place you sell, and share one URL that routes buyers to the checkout path they prefer.