Link analytics

See what happens after someone taps your link.

Incentise records every public click on your smart short links and turns it into per-link analytics — totals, trends, destinations, referrers, devices, and locations — with date-range control on each link detail page.

Performance · Last 30 days

1,284 clicks

892 unique

Mon
Tue
Wed
Thu
Fri

Top referrer

instagram.com

Top country

Indonesia

Why link-level analytics

Platform stats do not tell you which product link converted.

Incentise attributes clicks to the exact short link and destination your customer chose — so you optimize campaigns with data from your own commerce routing layer, not guesswork.

  • You share links everywhere but only see vanity counts from each platform separately.
  • You cannot tell whether buyers chose your website or a marketplace listing on the same product link.
  • Campaign reporting stops at “link clicked” instead of showing referrers, devices, and locations.

Per-link dashboard

Every smart short link has its own Performance view.

Open any link from your provider dashboard to see analytics cards powered by live click events recorded on public redirects and destination picks.

Click totals

Total clicks and unique clicks for each link over the date range you select — scoped to all destinations or one path.

Engagements over time

Daily click trends so you can spot spikes after a post goes live or a campaign email sends.

Destination breakdown

On multi-destination links, compare website vs marketplace vs WhatsApp performance side by side.

Countries & cities

See where interest is strongest — useful when you ship to multiple regions or run geo-targeted ads.

Referrers

Learn which sites and apps sent traffic before the click — Instagram, TikTok, email, or direct visits.

Devices & browsers

Mobile vs desktop split and browser mix help you optimize landing pages and checkout flows.

Multi-destination links

Filter analytics by destination — or view all paths combined.

Links with multiple buying paths include a destination selector and breakdown card. Compare clicks per path without creating separate short URLs for every channel.

Learn about multi-destination routing

Workflow

From first click to insight in four steps.

Go to your links
01

Publish smart short links

Every public click on your short URL is recorded when buyers open or choose a destination.

02

Open link detail analytics

From your links list, open any link to see the full Performance dashboard with a date picker.

03

Filter by date range

Default to the last 30 days or zoom into the week a specific Reel or ad campaign ran.

04

Drill into destinations

Multi-destination links let you filter charts to one checkout path or view all paths combined.

Plans & access

Create links on Free. Unlock analytics on Starter.

Free merchants can publish and share smart short links. Detailed click analytics — on link detail, the dashboard overview, link list totals, and source post rollups — unlock when you upgrade to Starter.

Locked charts show a preview with an upgrade prompt — same experience you will see in the product before upgrading.

Free

  • Create and share unlimited smart short links
  • Click counts hidden on links list and detail summary
  • Analytics charts show locked previews with upgrade prompts

Starter & above

  • Full per-link analytics with date-range filtering
  • Destination breakdowns for multi-path links
  • Dashboard totals and source post click rollups

Use cases

Decisions you can make with real click data.

  • Compare Shopee vs DTC checkout clicks on the same TikTok product link.
  • Measure a 48-hour spike after an Instagram Story goes live.
  • Report referrer mix to your agency after a paid social burst.
  • See which countries click before you expand shipping.
  • Audit whether mobile or desktop buyers dominate a WhatsApp-heavy catalog.

Share links today. Measure what converts tomorrow.

Create smart short links, upgrade when you are ready for full analytics, and connect performance back to source posts and your link-in-bio page.

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