Custom back-halves
Choose a memorable short code like summer-sandal or BAG-27 so buyers recognize the product in your post.
Smart short links
One short link. Every place your customer can buy.
Turn long product and checkout URLs into branded short links with custom back-halves, multiple destinations, UTM tracking, and source post attribution — built for merchants who sell through social content.
Example short link
incenti.se/summer-sandal
Website checkout
Buy on your store
Ebay listing
Marketplace option
Chat for size & stock
Buyers pick where to purchase. You see which destination wins.
Why smart short links
Social posts move fast. Your links should keep up.
Merchants lose sales when a caption points to a homepage, an expired marketplace URL, or only one checkout option. Smart short links give every campaign a stable, searchable URL that routes buyers to the right place — and tells you which post sent them.
Built into the link editor
Everything you configure when creating a link.
The provider dashboard mirrors what merchants actually need: branded URLs, flexible destinations, campaign tracking, and control over what stays live on your public profile.
Multiple buying destinations
Attach your website, TikTok Shop, Ebay, Amazon, or WhatsApp checkout on one link.
UTM parameters
Add source, medium, campaign, term, and content tags so your analytics tools attribute traffic correctly.
Source post URL
Tie each link to the Instagram, TikTok, or Facebook post it came from and see which content drives clicks.
Color-coded tags
Organize links by collection, season, or channel so your dashboard stays fast during busy campaigns.
Custom domains
Publish links on your own domain when you want a fully branded experience beyond the default short host.
Expiry dates
Set an end date for flash sales or limited drops so outdated offers stop accepting traffic automatically.
Smart redirect behavior
One destination sends buyers straight through; multiple destinations show a clean picker before redirect.
Click analytics
Measure total clicks, destination clicks, referrers, devices, and locations on paid plans.
How it works
From product URL to trackable short link in minutes.
01
Paste a product or checkout URL
Start from any product page, marketplace listing, or WhatsApp link you want customers to reach.
02
Add destinations and a short code
Name each buying path, set your back-half, optional UTM fields, tags, and source post URL.
03
Share one link everywhere
Drop the same short URL in captions, stories, comments, bio, and campaign pages.
04
See what buyers click
Track link performance and learn which posts and destinations create the most buying intent.
Buyer experience
Fast when there is one path. Clear when there are several.
When a smart link has a single destination, customers go straight to checkout or chat while clicks are recorded. With multiple destinations, they see a branded picker and choose where to buy.
Single destination
Customers land on checkout or chat immediately — clicks are recorded before redirect.
Multiple destinations
Customers choose website, marketplace, or WhatsApp from a simple branded picker page.
Merchant controls
Manage a growing catalog without losing the links that matter.
Hide campaigns that ended, pin your hero products, and search your links from the provider dashboard — the same data powers your public merchant profile.
- Hide or archive links you no longer promote without deleting history.
- Pin up to five priority offers so they appear first on your public profile.
- Search your link catalog by short code, title, keyword, or destination URL.
- Reuse saved destination URLs when you launch the next product drop.
Common use cases
How merchants use smart short links every week.
- Share one short link in a TikTok caption that routes to Ebay and your website.
- Run a limited drop with an expiry date and a custom back-half customers can remember.
- Tag links by campaign so you can filter performance during peak season.
- Attach UTM parameters before sending traffic to Google Analytics or your ad platform.
- Connect each link to its source post to compare Instagram Reels vs Stories performance.
Create your first smart short link in minutes.
Paste a product URL, add your buying destinations, share one branded link in your next post, and see which content drives clicks.