Social media platforms are designed to keep users on-platform, not send them elsewhere.

Many social media platforms suppress external links by reducing post reach, applying algorithmic link penalties, disabling clickable links, limiting distribution, shadowbanning posts, filtering URLs, and using other restrictions that discourage users from leaving the platform.

As a result, posts containing external links often receive less visibility, while people who discover your content struggle to reach the products, services, websites, booking pages, marketplaces, blogs, and other destinations you're trying to share.